11 November 2018 § Leave a comment
Mid century modern is one of today’s most prominent design trends – especially in California. Cruise around say, Los Angeles or Palm Springs and you will find no end of shops and businesses offering original, reproduction or imitation mid century furnishing. Around the world decor, design and architecture reflect a renewed interest in the period.
With this significant revival comes a desire to look in more detail at this era and perhaps re-assess the major figures. Phaidon’s latest publication, California Captured is therefore a very welcome look at the pioneering architectural photography of Marvin Rand.
His stylish and precise photography perfectly captured the aesthetic of the era but Rand was much more than simply an observer – an intrinsic part of the movement he worked hand in glove with some of the period’s major movers and shakers.
Helping to shape developments in architecture from within his imagery was vital in a period where Angelenos sought a new and modern style within an optimistic and expanding city. A circle of photographers, magazines and architects brought the latest designs, themselves enabled by the latest technologies, to an eager public. The new architecture boomed and along with Rand the associated trades flourished.
Born in downtown LA he enrolled at Art Center College of Design joining a circle of avant-garde artists and designers, including Saul Bass, Lou Danziger and Charles and Ray Eames. Through this he met Esther McCoy, an influential LA architectural historian, who would help launch his career.
Rand worked with many of today’s cutting-edge architects through the key decades of the fifties and sixties, his client list a who’s who of architects past and present, including the likes of Eames, Louis I. Kahn, Craig Ellwood and Frank Gehry.
But not only was Rand active in photographing the new but he eagerly recorded the rapidly disappearing architecture of LA. He helped in restoration and preservation, spending time photographing distinguished buildings threatened with destruction.
Rand always insisted that the architecture spoke for itself. He photographed with a light hand eschewing artifice and unnatural lighting. His skill lay in spotting unseen angles and capturing the essence of any building. Unlike most of his peers he often worked alone whilst insisting on doing all of his own darkroom work which he considered of equal importance to the quality of the original image.
Remarkably it was only as recently as 2012 that his archive of some 50,000 images was ‘re-discovered’. Having been carefully organised by Rand before his death in 2009 it had remained stored away within family possessions.
Rand was amongst a small group of photographers who worked to record and promote the architecture of the period. Julius Shulman is usually the pre-eminent name but this book elevates Marvin Rand to a significant position within the group and is an essential addition to any collection of architectural photography.
California Captured by Marvin Rand is available via this link at www.phaidon.com
This post was also published at CELLOPHANELAND*
240 colour illustrations
290 x 250mm
ISBN 97807 1487 6115