James Franco – Actor or Artist?

5 December 2013 § Leave a comment

Its just not the done thing in the art world for an artist to have made their name elsewhere. God help an author, actor, musician or businessman with a talent in art – the art establishment will do its worst to avoid taking them seriously. Artists are required to be devoted to their trade and where any notion of their work being something other than a full-time activity damns them to the sidelines of history.

James Franco Psycho Nacirema

It is also dangerous for known artists to flirt with fame elsewhere. Yoko Ono has been frequently ridiculed despite her position as one of the most significant artists of her era – her sin of course was to cavort with a Beatle whilst making as much music as art. Grayson Perry‘s work is now less valid to many following over-publicity of his cross dressing and chat shows appearances. There are many more of course.

James Franco Psycho Nacirema

Those who first found fame outside the art world will find it even tougher. Bob Dylan and Ronnie Wood are trying their damnedest but are not accepted in the art world, their mediocre work doesn’t help. A new name to consider is James Franco. This from Franco’s Wiki entry: ‘an American actor, director, screenwriter, producer, teacher and author.’ They have obviously forgotten to add artist, since he has this year been shown at no less than Pace London.

James Franco Psycho Nacirema

His exhibition was entitled Psycho Nacirema (American backwards), featuring multi-media installations and presented by the Scottish artist Douglas Gordon. It presents a mise-en-scène of director Alfred Hitchcock’s 1960 thriller Psycho, remodelling the infamous Bates Motel intertwined with the 1920’s Arbuckle scandal.

James Franco Psycho Nacirema

Gordon, an artist of considerable experience and a reputation, has openly acted as a curator and teacher for Franco reworking one of Gordon’s most well-known works – 24 Hour Psycho (1993). Franco states “Film is the medium that employs all art forms, but it is contained within the screen. We take this multi- form idea and pull it through the screen, so that the different forms are once again fully dimensional and a new nexus of interaction and significance is created. In this show, we go back to the original locations and images of Psycho and alter them so that once again the viewer’s relationship with the material changes. One becomes an actor when interacting with this work. Film becomes raw material and is sculpted into new work.”

James Franco Psycho Nacirema

This was an interesting multi-media collaboration, nicely summarised by Franco’s statement above, however, the suspicion for now remains that Gordon’s contribution was the greater. One suspects that he fleshed out Franco’s bare bones in to an interesting and surprisingly good exhibition. I shall look forward to the next and wait to see if more of Franco’s hand is visible!

James Franco Artist or actor? Undecided!

Psycho Nacirema was at Pace London between 6 June & 27 July 2013

See video at NOWNESS blog here

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